Chuck E. Cheese Embarks on Partnership With The American Society for Deaf Children This National ASL Day | prnewswire

Chuck E. Cheese, the premier global family entertainment destination, proudly announces its partnership with the American Society for Deaf Children (ASDC) in celebration of National ASL Day. This collaboration aims to foster greater inclusivity for all children, including those who are deaf or hard of hearing, and their families.

This partnership underscores the brand’s steadfast commitment to enhancing birthday parties, special celebrations and everyday fun experiences at its centers to better accommodate families and employees who are deaf or hard of hearing. As a leader in inclusive family entertainment, Chuck E. Cheese will embark on various initiatives with ASDC throughout the year:

  • Organizing national and local fundraising events, with 20% of proceeds dedicated to supporting ASDC’s mission of empowering children who are deaf or hard of hearing.
  • Implementing training programs across all Chuck E. Cheese locations, including educating cast members on basic ASL greetings and offering educational videos on deaf culture to cultivate compassionate guest experiences.
  • Introducing an original “Sign-Along” series in ASL to be broadcast on in-store media platforms and the brand’s YouTube and YouTube Kids channels, following the successful launch of the iconic “Chuck E. Cheese Birthday Song” in ASL with KIDZ BOP.

“Entertainment and play are universal, and children who are deaf or hard of hearing deserve equal opportunities to enjoy the fun at Chuck E. Cheese,” remarked Chuck E. Cheese CEO David McKillips. “This partnership with ASDC enables us to continue fostering a welcoming environment where every child can play and celebrate birthdays with friends and family, showcasing how the world does childhood.”

Click below to read more: