Gallaudet University partners with Coca-Cola for groundbreaking campaign
Gallaudet is excited to announce the launch of a groundbreaking video campaign in collaboration with The Coca-Cola Company on their 139th birthday. In this campaign, they unveil a new corporate name sign for Coca-Cola, developed by four Gallaudet students after eight months of intensive research and community input.
The creation of Coca-Cola’s corporate name sign shows the power of Gallaudet’s academic model—drawing on student expertise in Communication Studies, Business Administration, and Linguistics.
This new name sign is featured in a reimagining of Coca-Cola’s iconic Hilltop commercial, with Gallaudet students, staff, and faculty signing in ASL. It’s more than a campaign. It’s a celebration of language, identity, and the leadership of Deaf experts in shaping the future of inclusive branding.
